about
Strategist. Builder. Lifelong learner.
I build marketing that makes people feel seen, not sold to. Rooted in behavioral psychology, community practice, and a stubborn habit of asking why.
Years leading marketing, content, and community programs in the music and creative industries.
Belief that the right marketing system makes the rest of running a business easier.
the story
How my journey shaped the way I solve & build
I was supposed to be a teacher. Instead I studied applied psychology at NYU, wandered through internships with therapy dogs and music supervisors, started in sales, and eventually talked my way into a marketing title. Turns out I ended up teaching anyway.
That’s been 10 years in marketing now, eight of them in the music industry. As Director of Marketing at Songtrust and Downtown Music Publishing, I helped independent songwriters make sense of a famously confusing business; building creator programs like Songtrust Amplified, producing songwriting camps and education events, and leading CARE, Downtown’s mental health and wellbeing employee resource group. Because how people are treated inside a company always shows up in what it puts into the world.
I started St.Clair Creative because I kept seeing the same pattern: businesses with good instincts and real substance, stuck because their marketing wasn’t built to reflect either. Psychology taught me to start with why people do what they do; strategy taught me to build from there. I’d rather find the thinking behind your next move than hand you a templated playbook.My core belief: Curious minds build better businesses.
I’m based in Philadelphia. Outside of work you’ll find me tending my garden, cooking and hosting with my husband, deep in a horror or fantasy novel, lost in a video game’s story, or posting ridiculous photos of my dogs, aka my children.
what i believe
Curious minds build better businesses.
My work sits at the intersection of strategy, storytelling, and community, translating big ideas into things people actually want to engage with.
I've built programs that educated artists, grew communities, and turned complex marketing into something founders, brands, and teams could own.
The best clients I've worked with keep asking why.That's not a coincidence.
Curiosity is how I keep a sense of wonder about the world, and it's what I lead with on every project. It means asking why before assuming, and looking sideways at other industries for interesting ways people have already solved the problem in front of us. Seeing something differently is usually where the good idea is hiding.
I'd rather tell you the truth than tell you what's easy to hear; that means real feedback, clear expectations, and treating you like a partner in the thinking. It also means being choosy about who I work with. I want to build things alongside people whose values line up with mine, who are trying to leave the world better than they found it, not just make money and cause problems on the way.
Good marketing isn't about reach; it's about whether people feel something real. I weave psychology into the work because understanding how people actually think is how you build an experience worth having. Showing up authentically matters, and so does being a connector; the relationships I build tend to outlast the engagement itself.
background & affiliations
Where I've worked, studied, and advised.
The full history, including roles, dates, and recommendations, lives on LinkedIn.
connect with me
some things written or recorded by or about me
On why the best songwriting camps are built around purpose, access, and community, and what that means for artists writing together.
The thinking behind Amplified's launch, from the emotional pull that inspired it to what came next.
An earlier reflection on why community, not just product, was always the deeper mission.
Marquis Who's Who recognition for contributions across marketing, creative strategy, and music industry leadership.
A conversation on marketing and monetization in the music industry, recorded while I was Director of Brand and Content Marketing at Songtrust and President of CARE at Downtown Music Holdings.
a few of my favorite things
This is me — Rooted in honest partnership, shaped by wonder, driven by connection. Through psychology, systems design thinking, and brand storytelling, I'm here to help you make an impact that lasts. If there’s a vibe, connect with me and tell me your story.