Strategist. Builder. Lifelong learner.

the story

I started here because I've been on the inside of what actually works.

I spent ten years in the music industry, most recently as Director of Marketing at Songtrust (and Downtown Music Publishing), one of the largest publishing administration platforms serving independent songwriters and rights holders. I built creator programs like Songtrust Amplified, ran songwriting camps and educational events, and led CARE, Downtown's mental health and wellbeing employee resource group.

Somewhere in there, I picked up a background in applied psychology, which turns out to be exactly what you need when you're trying to figure out why a brand isn't landing the way it should.

I started St.Clair Creative because I kept seeing the same pattern: businesses with good instincts and real substance, stuck because their marketing wasn't built to reflect either. I enjoy finding the thinking behind the next move; not following a templated playbook, but building a strategy that actually grows. My core belief: Curious minds build better businesses.

I'm based in Philadelphia. Outside of work you'll find me tending my garden, cooking and hosting with my husband, deep in a horror or fantasy novel, enthralled in the narrative of a video game, or posting ridiculous photos of my dogs, aka children.